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200 10$aArtful persuasion$b[e-book] $ehow to command attention, change minds, and influence people /$fHarry Mills
205   $a1st edition
210   $aNew York $cAMACOM$dc2000
215   $a1 online resource (xviii, 300 p. )$cill. ;
300   $aBibliographic Level Mode of Issuance: Monograph
311   $a0-8144-7063-7 
320   $aIncludes bibliographical references (p. [288]-294) and index.
330   $aThere's really nothing mysterious about getting people to change  their minds. No special, inborn gifts. No subliminal tricks. Instead, the best persuaders--advertisers, salespeople,  politicians, spin doctors--depend on the fact that everyone responds to messages  in just two ways: thoughtfully or mindlessly. And they know how to  manipulate these two persuasion routes to make even the most doubtful say  "yes." Jam-packed with fascinating case studies and surprising examples,  this comprehensive, entertaining how-to guide puts the powerful tool of  persuasion at anyone's disposal. It explains: How the master persuaders--the Churchills, Lincolns, and  Roosevelts--create powerful, memorable messages that convince people of  their arguments' logic and rightness. How successful persuaders exploit the psychological  triggers that cause people to subconsciously move from "no" to  "yes."
606   $aInfluence (Psychology)
606   $aPersuasion (Psychology)
615  0$aInfluence (Psychology)
615  0$aPersuasion (Psychology)
676   $a153.8/52
700   $aMills$b Harry$f1950-$0923685
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801  1$bDLC
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801  2$bSafari Books Online, LLC
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906   $aBOOK
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996   $aArtful persuasion$92364543
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