Better make it real [[electronic resource] ] : creating authenticity in an increasingly fake world / / Jill J. Morin
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| Autore: |
Morin Jill J
|
| Titolo: |
Better make it real [[electronic resource] ] : creating authenticity in an increasingly fake world / / Jill J. Morin
|
| Pubblicazione: | Santa Barbara, Calif., : Praeger, c2010 |
| Descrizione fisica: | 1 online resource (196 p.) |
| Disciplina: | 658.4/013 |
| Soggetto topico: | Communication in design |
| Authenticity (Philosophy) | |
| Perception | |
| Soggetto genere / forma: | Electronic books. |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Authenticity -- Experience matters -- What is total experience design? -- Go big or don't bother -- Discover : where are you today? -- Dream : where do you want to go tomorrow? -- Define : getting from here to there -- Design : making choices to close the gaps -- Deliver : the finish and the starting line. |
| Sommario/riassunto: | A comprehensive study of the power of differentiation as a key component of any business model, this book includes a step-by-step process to help leaders discover, achieve, express, and sustain their own authentic position. |
| Titolo autorizzato: | Better make it real |
| ISBN: | 1-282-52434-8 |
| 9786612524349 | |
| 0-313-37681-6 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910459523603321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |