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010   $a1-282-52434-8
010   $a9786612524349
010   $a0-313-37681-6
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035   $a(EBL)513913
035   $a(OCoLC)609862156
035   $a(SSID)ssj0000357101
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035   $a(PQKBTitleCode)TC0000357101
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100   $a20100218d2010      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aBetter make it real$b[electronic resource] $ecreating authenticity in an increasingly fake world /$fJill J. Morin
210   $aSanta Barbara, Calif. $cPraeger$dc2010
215   $a1 online resource (196 p.)
300   $aDescription based upon print version of record.
311   $a0-313-37680-8 
320   $aIncludes bibliographical references and index.
327   $aAuthenticity -- Experience matters -- What is total experience design? -- Go big or don't bother -- Discover : where are you today? -- Dream : where do you want to go tomorrow? -- Define : getting from here to there -- Design : making choices to close the gaps -- Deliver : the finish and the starting line.
330   $a A comprehensive study of the power of differentiation as a key component of any business model, this book includes a step-by-step process to help leaders discover, achieve, express, and sustain their own authentic position. 
606   $aCommunication in design
606   $aAuthenticity (Philosophy)
606   $aPerception
608   $aElectronic books.
615  0$aCommunication in design.
615  0$aAuthenticity (Philosophy)
615  0$aPerception.
676   $a658.4/013
700   $aMorin$b Jill J$0984688
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910459523603321
996   $aBetter make it real$92250139
997   $aUNINA