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Record Nr. |
UNINA9910459523603321 |
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Autore |
Morin Jill J |
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Titolo |
Better make it real [[electronic resource] ] : creating authenticity in an increasingly fake world / / Jill J. Morin |
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Pubbl/distr/stampa |
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Santa Barbara, Calif., : Praeger, c2010 |
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ISBN |
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1-282-52434-8 |
9786612524349 |
0-313-37681-6 |
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Descrizione fisica |
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1 online resource (196 p.) |
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Disciplina |
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Soggetti |
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Communication in design |
Authenticity (Philosophy) |
Perception |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Authenticity -- Experience matters -- What is total experience design? -- Go big or don't bother -- Discover : where are you today? -- Dream : where do you want to go tomorrow? -- Define : getting from here to there -- Design : making choices to close the gaps -- Deliver : the finish and the starting line. |
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Sommario/riassunto |
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A comprehensive study of the power of differentiation as a key component of any business model, this book includes a step-by-step process to help leaders discover, achieve, express, and sustain their own authentic position. |
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