02270nam 2200601 a 450 991045952360332120200520144314.01-282-52434-897866125243490-313-37681-6(CKB)2670000000014585(EBL)513913(OCoLC)609862156(SSID)ssj0000357101(PQKBManifestationID)11278548(PQKBTitleCode)TC0000357101(PQKBWorkID)10351730(PQKB)10624554(MiAaPQ)EBC513913(Au-PeEL)EBL513913(CaPaEBR)ebr10379821(CaONFJC)MIL252434(EXLCZ)99267000000001458520100218d2010 uy 0engur|n|---|||||txtccrBetter make it real[electronic resource] creating authenticity in an increasingly fake world /Jill J. MorinSanta Barbara, Calif. Praegerc20101 online resource (196 p.)Description based upon print version of record.0-313-37680-8 Includes bibliographical references and index.Authenticity -- Experience matters -- What is total experience design? -- Go big or don't bother -- Discover : where are you today? -- Dream : where do you want to go tomorrow? -- Define : getting from here to there -- Design : making choices to close the gaps -- Deliver : the finish and the starting line. A comprehensive study of the power of differentiation as a key component of any business model, this book includes a step-by-step process to help leaders discover, achieve, express, and sustain their own authentic position. Communication in designAuthenticity (Philosophy)PerceptionElectronic books.Communication in design.Authenticity (Philosophy)Perception.658.4/013Morin Jill J984688MiAaPQMiAaPQMiAaPQBOOK9910459523603321Better make it real2250139UNINA