A handbook of qualitative methodologies for mass communication research / / edited by Klaus Bruhn Jensen and Nicholas W. Jankowski

• Pubblicazione: London ; ; New York : , : Routledge, , 1991
• Descrizione fisica: 1 online resource (287 p.)
• Disciplina: 302.23/072
• Soggetto topico: Mass media - Research - Methodology; Humanities - Methodology; Social sciences - Methodology
• Soggetto genere / forma: Electronic books.
• Altri autori: JankowskiNick JensenKlaus Bruhn
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references (p. [232]-259) and indexes.
• Nota di contenuto: Book Cover; Title; Contents; List of tables; List of contributors; Preface; Introduction: the qualitative turn; History; Humanistic scholarship as qualitative science: contributions to mass communication research; The qualitative tradition in social science inquiry: contributions to mass communication research; Systematics; Qualitative methods in the study of news; The creation of television drama; The interdisciplinary study of news as discourse; Textual analysis of fictional media content; Reception analysis: mass communication as the social production of meaning ; Communication and context: ethnographic perspectives on the media audienceQualitative research and community media; Historical approaches to communication studies; Pragmatics; Studying events in their natural settings; Media, education, and communities; References; Index of names; Index of subjects
• Sommario/riassunto: This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.
• Titolo autorizzato: A handbook of qualitative methodologies for mass communication research
• ISBN: 1-134-93825-X; 1-280-33819-9; 0-203-40980-9
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910454934403321
• Lo trovi qui: Univ. Federico II