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100   $a20180706d1991      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 02$aA handbook of qualitative methodologies for mass communication research /$fedited by Klaus Bruhn Jensen and Nicholas W. Jankowski
210  1$aLondon ;$aNew York :$cRoutledge,$d1991.
215   $a1 online resource (287 p.)
300   $aDescription based upon print version of record.
311   $a1-138-13486-4 
311   $a0-415-05405-2 
320   $aIncludes bibliographical references (p. [232]-259) and indexes.
327   $aBook Cover; Title; Contents; List of tables; List of contributors; Preface; Introduction: the qualitative turn; History; Humanistic scholarship as qualitative science: contributions to mass communication research; The qualitative tradition in social science inquiry: contributions to mass communication research; Systematics; Qualitative methods in the study of news; The creation of television drama; The interdisciplinary study of news as discourse; Textual analysis of fictional media content; Reception analysis: mass communication as the social production of meaning
327   $aCommunication and context: ethnographic perspectives on the media audienceQualitative research and community media; Historical approaches to communication studies; Pragmatics; Studying events in their natural settings; Media, education, and communities; References; Index of names; Index of subjects
330   $aThis is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.
606   $aMass media$xResearch$xMethodology
606   $aHumanities$xMethodology
606   $aSocial sciences$xMethodology
608   $aElectronic books.
615  0$aMass media$xResearch$xMethodology.
615  0$aHumanities$xMethodology.
615  0$aSocial sciences$xMethodology.
676   $a302.23/072
701   $aJankowski$b Nick$0986228
701   $aJensen$b Klaus Bruhn$0528076
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910454934403321
996   $aA handbook of qualitative methodologies for mass communication research$92254125
997   $aUNINA