1.

Record Nr.

UNINA9910454934403321

Titolo

A handbook of qualitative methodologies for mass communication research / / edited by Klaus Bruhn Jensen and Nicholas W. Jankowski

Pubbl/distr/stampa

London ; ; New York : , : Routledge, , 1991

ISBN

1-134-93825-X

1-280-33819-9

0-203-40980-9

Descrizione fisica

1 online resource (287 p.)

Altri autori (Persone)

JankowskiNick

JensenKlaus Bruhn

Disciplina

302.23/072

Soggetti

Mass media - Research - Methodology

Humanities - Methodology

Social sciences - Methodology

Electronic books.

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references (p. [232]-259) and indexes.

Nota di contenuto

Book Cover; Title; Contents; List of tables; List of contributors; Preface; Introduction: the qualitative turn; History; Humanistic scholarship as qualitative science: contributions to mass communication research; The qualitative tradition in social science inquiry: contributions to mass communication research; Systematics; Qualitative methods in the study of news; The creation of television drama; The interdisciplinary study of news as discourse; Textual analysis of fictional media content; Reception analysis: mass communication as the social production of meaning

Communication and context: ethnographic perspectives on the media audienceQualitative research and community media; Historical approaches to communication studies; Pragmatics; Studying events in their natural settings; Media, education, and communities; References; Index of names; Index of subjects

Sommario/riassunto

This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.