03108oam 2200661I 450 991045493440332120200520144314.01-134-93825-X1-280-33819-90-203-40980-910.4324/9780203409800 (CKB)111056485512008(EBL)170011(OCoLC)275349270(SSID)ssj0000079881(PQKBManifestationID)11110862(PQKBTitleCode)TC0000079881(PQKBWorkID)10097175(PQKB)11751672(MiAaPQ)EBC170011(Au-PeEL)EBL170011(CaPaEBR)ebr10060827(CaONFJC)MIL33819(OCoLC)50710279(EXLCZ)9911105648551200820180706d1991 uy 0engur|n|---|||||txtccrA handbook of qualitative methodologies for mass communication research /edited by Klaus Bruhn Jensen and Nicholas W. JankowskiLondon ;New York :Routledge,1991.1 online resource (287 p.)Description based upon print version of record.1-138-13486-4 0-415-05405-2 Includes bibliographical references (p. [232]-259) and indexes.Book Cover; Title; Contents; List of tables; List of contributors; Preface; Introduction: the qualitative turn; History; Humanistic scholarship as qualitative science: contributions to mass communication research; The qualitative tradition in social science inquiry: contributions to mass communication research; Systematics; Qualitative methods in the study of news; The creation of television drama; The interdisciplinary study of news as discourse; Textual analysis of fictional media content; Reception analysis: mass communication as the social production of meaningCommunication and context: ethnographic perspectives on the media audienceQualitative research and community media; Historical approaches to communication studies; Pragmatics; Studying events in their natural settings; Media, education, and communities; References; Index of names; Index of subjectsThis is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.Mass mediaResearchMethodologyHumanitiesMethodologySocial sciencesMethodologyElectronic books.Mass mediaResearchMethodology.HumanitiesMethodology.Social sciencesMethodology.302.23/072Jankowski Nick986228Jensen Klaus Bruhn528076MiAaPQMiAaPQMiAaPQBOOK9910454934403321A handbook of qualitative methodologies for mass communication research2254125UNINA