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Autore: | Kirgiz A |
Titolo: | Green Marketing : A Case Study of the Sub-Industry in Turkey / / by A. Kirgiz |
Pubblicazione: | London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Pivot, , 2016 |
Edizione: | 1st ed. 2016. |
Descrizione fisica: | 1 online resource (172 p.) |
Disciplina: | 658.8/02 |
Soggetto topico: | Marketing |
International business enterprises | |
Business ethics | |
Industrial management—Environmental aspects | |
Environmental economics | |
International Business | |
Business Ethics | |
Corporate Environmental Management | |
Environmental Economics | |
Sustainability Management | |
Note generali: | Description based upon print version of record. |
Nota di bibliografia: | Includes bibliographical references and index. |
Nota di contenuto: | Cover ; Half-Title ; Title; Copyright; Dedication; Contents; List of Figures; List of Images; List of Tables; Preface; Acknowledgments; List of Abbreviations; 1 Sustainable Green Marketing ; 2 Green Marketing Mix ; 3 Green Consumers and Marketing ; 4 Automotive Sub-Industry in Turkey ; 5 A Case Study from Turkey: Sa-ba ; References ; Index |
Sommario/riassunto: | Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies. |
Titolo autorizzato: | Green Marketing |
ISBN: | 1-137-53589-X |
Formato: | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione: | Inglese |
Record Nr.: | 9910254938703321 |
Lo trovi qui: | Univ. Federico II |
Opac: | Controlla la disponibilità qui |