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Record Nr. |
UNINA9910254938703321 |
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Autore |
Kirgiz A |
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Titolo |
Green Marketing [[electronic resource] ] : A Case Study of the Sub-Industry in Turkey / / by A. Kirgiz |
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Pubbl/distr/stampa |
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London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Pivot, , 2016 |
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ISBN |
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Edizione |
[1st ed. 2016.] |
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Descrizione fisica |
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1 online resource (172 p.) |
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Collana |
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Disciplina |
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Soggetti |
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Marketing |
International business enterprises |
Business ethics |
Industrial management—Environmental aspects |
Environmental economics |
International Business |
Business Ethics |
Corporate Environmental Management |
Environmental Economics |
Sustainability Management |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Cover ; Half-Title ; Title; Copyright; Dedication; Contents; List of Figures; List of Images; List of Tables; Preface; Acknowledgments; List of Abbreviations; 1 Sustainable Green Marketing ; 2 Green Marketing Mix ; 3 Green Consumers and Marketing ; 4 Automotive Sub-Industry in Turkey ; 5 A Case Study from Turkey: Sa-ba ; References ; Index |
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Sommario/riassunto |
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Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies. |
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