03855nam 22008175 450 991025493870332120200703223059.01-137-53589-X10.1057/9781137535894(CKB)3710000000500411(EBL)4082384(SSID)ssj0001569122(PQKBManifestationID)16220887(PQKBTitleCode)TC0001569122(PQKBWorkID)14836213(PQKB)10020389(SSID)ssj0001616738(PQKBManifestationID)16348125(PQKBTitleCode)TC0001616738(PQKBWorkID)14922041(PQKB)11319425(DE-He213)978-1-137-53589-4(MiAaPQ)EBC4082384(PPN)191700142(EXLCZ)99371000000050041120160126d2016 u| 0engur|n|---|||||txtccrGreen Marketing[electronic resource] A Case Study of the Sub-Industry in Turkey /by A. Kirgiz1st ed. 2016.London :Palgrave Macmillan UK :Imprint: Palgrave Pivot,2016.1 online resource (172 p.)Palgrave pivotDescription based upon print version of record.1-349-71048-2 1-137-53587-3 Includes bibliographical references and index.Cover ; Half-Title ; Title; Copyright; Dedication; Contents; List of Figures; List of Images; List of Tables; Preface; Acknowledgments; List of Abbreviations; 1 Sustainable Green Marketing ; 2 Green Marketing Mix ; 3 Green Consumers and Marketing ; 4 Automotive Sub-Industry in Turkey ; 5 A Case Study from Turkey: Sa-ba ; References ; IndexGreen Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.Palgrave pivot.MarketingInternational business enterprisesBusiness ethicsIndustrial management—Environmental aspectsEnvironmental economicsMarketinghttps://scigraph.springernature.com/ontologies/product-market-codes/513000International Businesshttps://scigraph.springernature.com/ontologies/product-market-codes/525000Business Ethicshttps://scigraph.springernature.com/ontologies/product-market-codes/526000Corporate Environmental Managementhttps://scigraph.springernature.com/ontologies/product-market-codes/528000Environmental Economicshttps://scigraph.springernature.com/ontologies/product-market-codes/W48000Sustainability Managementhttps://scigraph.springernature.com/ontologies/product-market-codes/515040Marketing.International business enterprises.Business ethics.Industrial management—Environmental aspects.Environmental economics.Marketing.International Business.Business Ethics.Corporate Environmental Management.Environmental Economics.Sustainability Management.658.8/02Kirgiz Aauthttp://id.loc.gov/vocabulary/relators/aut999976BOOK9910254938703321Green Marketing2295486UNINA