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100   $a20160126d2016      u|             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aGreen Marketing$b[electronic resource] $eA Case Study of the Sub-Industry in Turkey /$fby A. Kirgiz
205   $a1st ed. 2016.
210  1$aLondon :$cPalgrave Macmillan UK :$cImprint: Palgrave Pivot,$d2016.
215   $a1 online resource (172 p.)
225 1 $aPalgrave pivot
300   $aDescription based upon print version of record.
311   $a1-349-71048-2 
311   $a1-137-53587-3 
320   $aIncludes bibliographical references and index.
327   $aCover ; Half-Title ; Title; Copyright; Dedication; Contents; List of Figures; List of Images; List of Tables; Preface; Acknowledgments; List of Abbreviations; 1 Sustainable Green Marketing                                    ; 2 Green Marketing Mix                            ; 3 Green Consumers and Marketing                                      ; 4 Automotive Sub-Industry in Turkey                                          ; 5 A Case Study from Turkey: Sa-ba                                        ; References                 ; Index
330   $aGreen Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.
410  0$aPalgrave pivot.
606   $aMarketing
606   $aInternational business enterprises
606   $aBusiness ethics
606   $aIndustrial management?Environmental aspects
606   $aEnvironmental economics
606   $aMarketing$3https://scigraph.springernature.com/ontologies/product-market-codes/513000
606   $aInternational Business$3https://scigraph.springernature.com/ontologies/product-market-codes/525000
606   $aBusiness Ethics$3https://scigraph.springernature.com/ontologies/product-market-codes/526000
606   $aCorporate Environmental Management$3https://scigraph.springernature.com/ontologies/product-market-codes/528000
606   $aEnvironmental Economics$3https://scigraph.springernature.com/ontologies/product-market-codes/W48000
606   $aSustainability Management$3https://scigraph.springernature.com/ontologies/product-market-codes/515040
615  0$aMarketing.
615  0$aInternational business enterprises.
615  0$aBusiness ethics.
615  0$aIndustrial management?Environmental aspects.
615  0$aEnvironmental economics.
615 14$aMarketing.
615 24$aInternational Business.
615 24$aBusiness Ethics.
615 24$aCorporate Environmental Management.
615 24$aEnvironmental Economics.
615 24$aSustainability Management.
676   $a658.8/02
700   $aKirgiz$b A$4aut$4http://id.loc.gov/vocabulary/relators/aut$0999976
906   $aBOOK
912   $a9910254938703321
996   $aGreen Marketing$92295486
997   $aUNINA