Business Project Management and Marketing : Mastering Business Markets / / edited by Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger

• Pubblicazione: Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2016
• Edizione: 1st ed. 2016.
• Descrizione fisica: 1 online resource (VII, 399 p. 142 illus., 1 illus. in color.)
• Disciplina: 658.404
• Soggetto topico: Marketing; Project management; Accounting; Bookkeeping; Organization; Planning; Project Management; Accounting/Auditing
• Persona (resp. second.): KleinaltenkampMichael; PlinkeWulff; GeigerIngmar
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Order Management -- Inquiry Evaluation and Proposal Preparation -- Pricing and Revenue Planning in the Project Business -- Order Financing and Financial Engineering -- Contract Management -- Negotiation Management -- Project Management -- Project Cooperation.
• Sommario/riassunto: Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide. .
• Titolo autorizzato: Business Project Management and Marketing
• ISBN: 3-662-48507-9
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910254660603321
• Lo trovi qui: Univ. Federico II
• Serie: Springer Texts in Business and Economics, . 2192-4333