03584nam 22007335 450 991025466060332120200705075400.03-662-48507-910.1007/978-3-662-48507-1(CKB)3710000000579409(DE-He213)978-3-662-48507-1(MiAaPQ)EBC6312563(MiAaPQ)EBC5596171(Au-PeEL)EBL5596171(OCoLC)1076230261(PPN)228320127(EXLCZ)99371000000057940920160108d2016 u| 0engurnn|008mamaatxtrdacontentcrdamediacrrdacarrierBusiness Project Management and Marketing Mastering Business Markets /edited by Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger1st ed. 2016.Berlin, Heidelberg :Springer Berlin Heidelberg :Imprint: Springer,2016.1 online resource (VII, 399 p. 142 illus., 1 illus. in color.) Springer Texts in Business and Economics,2192-43333-662-48506-0 Includes bibliographical references and index.Order Management -- Inquiry Evaluation and Proposal Preparation -- Pricing and Revenue Planning in the Project Business -- Order Financing and Financial Engineering -- Contract Management -- Negotiation Management -- Project Management -- Project Cooperation.Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide. .Springer Texts in Business and Economics,2192-4333MarketingProject managementAccountingBookkeepingOrganizationPlanningMarketinghttps://scigraph.springernature.com/ontologies/product-market-codes/513000Project Managementhttps://scigraph.springernature.com/ontologies/product-market-codes/515020Accounting/Auditinghttps://scigraph.springernature.com/ontologies/product-market-codes/511000Organizationhttps://scigraph.springernature.com/ontologies/product-market-codes/516000Marketing.Project management.Accounting.Bookkeeping.Organization.Planning.Marketing.Project Management.Accounting/Auditing.Organization.658.404Kleinaltenkamp Michaeledthttp://id.loc.gov/vocabulary/relators/edtPlinke Wulffedthttp://id.loc.gov/vocabulary/relators/edtGeiger Ingmaredthttp://id.loc.gov/vocabulary/relators/edtMiAaPQMiAaPQMiAaPQBOOK9910254660603321Business Project Management and Marketing2278502UNINA