LEADER 03584nam  22007335  450 
001 9910254660603321
005 20200705075400.0
010   $a3-662-48507-9
024 7 $a10.1007/978-3-662-48507-1
035   $a(CKB)3710000000579409
035   $a(DE-He213)978-3-662-48507-1
035   $a(MiAaPQ)EBC6312563
035   $a(MiAaPQ)EBC5596171
035   $a(Au-PeEL)EBL5596171
035   $a(OCoLC)1076230261
035   $a(PPN)228320127
035   $a(EXLCZ)993710000000579409
100   $a20160108d2016      u|         0
101 0 $aeng
135   $aurnn|008mamaa
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aBusiness Project Management and Marketing $eMastering Business Markets /$fedited by Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger
205   $a1st ed. 2016.
210  1$aBerlin, Heidelberg :$cSpringer Berlin Heidelberg :$cImprint: Springer,$d2016.
215   $a1 online resource (VII, 399 p. 142 illus., 1 illus. in color.) 
225 1 $aSpringer Texts in Business and Economics,$x2192-4333
311   $a3-662-48506-0 
320   $aIncludes bibliographical references and index.
327   $aOrder Management -- Inquiry Evaluation and Proposal Preparation -- Pricing and Revenue Planning in the Project Business -- Order Financing and Financial Engineering -- Contract Management -- Negotiation Management -- Project Management -- Project Cooperation.
330   $aMarketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide. .
410  0$aSpringer Texts in Business and Economics,$x2192-4333
606   $aMarketing
606   $aProject management
606   $aAccounting
606   $aBookkeeping
606   $aOrganization
606   $aPlanning
606   $aMarketing$3https://scigraph.springernature.com/ontologies/product-market-codes/513000
606   $aProject Management$3https://scigraph.springernature.com/ontologies/product-market-codes/515020
606   $aAccounting/Auditing$3https://scigraph.springernature.com/ontologies/product-market-codes/511000
606   $aOrganization$3https://scigraph.springernature.com/ontologies/product-market-codes/516000
615  0$aMarketing.
615  0$aProject management.
615  0$aAccounting.
615  0$aBookkeeping.
615  0$aOrganization.
615  0$aPlanning.
615 14$aMarketing.
615 24$aProject Management.
615 24$aAccounting/Auditing.
615 24$aOrganization.
676   $a658.404
702   $aKleinaltenkamp$b Michael$4edt$4http://id.loc.gov/vocabulary/relators/edt
702   $aPlinke$b Wulff$4edt$4http://id.loc.gov/vocabulary/relators/edt
702   $aGeiger$b Ingmar$4edt$4http://id.loc.gov/vocabulary/relators/edt
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910254660603321
996   $aBusiness Project Management and Marketing$92278502
997   $aUNINA