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[null,"1.","Record Nr.",null,"UNINA9910254660603321"]
[null,null,"Titolo",null,"Business Project Management and Marketing : Mastering Business Markets / / edited by Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger"]
[null,null,"Pubbl/distr/stampa",null,"Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2016"]
[null,null,"ISBN",null,"3-662-48507-9"]
[null,null,"Edizione",null,"[1st ed. 2016.]"]
[null,null,"Descrizione fisica",null,"1 online resource (VII, 399 p. 142 illus., 1 illus. in color.)"]
[null,null,"Collana",null,"Springer Texts in Business and Economics, , 2192-4333"]
[null,null,"Disciplina",null,"658.404"]
[null,null,"Soggetti",null,"Marketing"]
[{"$nulls":4},"Project management"]
[{"$nulls":4},"Accounting"]
[{"$nulls":4},"Bookkeeping"]
[{"$nulls":4},"Organization"]
[{"$nulls":4},"Planning"]
[{"$nulls":4},"Project Management"]
[{"$nulls":4},"Accounting/Auditing"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Order Management -- Inquiry Evaluation and Proposal Preparation -- Pricing and Revenue Planning in the Project Business -- Order Financing and Financial Engineering -- Contract Management -- Negotiation Management -- Project Management -- Project Cooperation."]
[null,null,null,"Sommario/riassunto","Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide. ."]