The great American blow-up [[electronic resource] ] : puffery in advertising and selling / / Ivan L. Preston

• Autore: Preston Ivan L. <1931->
• Pubblicazione: Madison, Wis., : University of Wisconsin Press, c1996
• Edizione: Rev. ed.
• Descrizione fisica: 1 online resource (252 p.)
• Disciplina: 659.1
• Soggetto topico: Advertising - United States; Selling; Advertising laws - United States
• Note generali: Bibliographic Level Mode of Issuance: Monograph
• Nota di bibliografia: Includes bibliographical references (p. 197-227) and index.
• Nota di contenuto: Intro -- Contents -- Preface -- 1. I'm the Greatest, Yes Sirree, That's All You'll Ever Hear from Me! -- 2. Falsity without Deception: As Possible As the Law Says, but Not As Probable -- 3. Puffery: Used Because It Works, Legalized Because It Doesn't -- 4. The Roots of Sellerism -- 5. Warranty: How Much Promise Do You Find in a Promise? -- 6. Misrepresentation: How Much Lying Do You Find in a Falsehood? -- 7. Opinion and Value Statements and Puffery: Avoiding Fact and Keeping Sellerism Alive -- 8. The Federal Trade Commission: Accelerating the Consumerist Trend -- 9. Reasonable Consumers or Other Consumers? How the FTC Decides -- 10. The FTC and Puffery: Some Wins and Some Losses in the Fight for Consumerism -- 11. Additional Kinds of Puffery, Beginning with Obvious Falsity -- 12. Puffing with Social and Psychological Claims -- 13. Puffing with Literally Misdescriptive Names -- 14. Puffing with Mock-Ups -- 15. Puffery's Immunity Should Be Eliminated -- Notes -- Table of Cases -- Index.
• Titolo autorizzato: The great American blow-up
• ISBN: 1-282-78819-1; 9786612788192; 0-299-15253-7
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910821887803321
• Lo trovi qui: Univ. Federico II