LEADER 02802nam 2200613 a 450 001 9910821887803321 005 20240418053931.0 010 $a1-282-78819-1 010 $a9786612788192 010 $a0-299-15253-7 035 $a(CKB)2560000000050166 035 $a(OCoLC)669499136 035 $a(CaPaEBR)ebrary10415790 035 $a(SSID)ssj0000418946 035 $a(PQKBManifestationID)11313473 035 $a(PQKBTitleCode)TC0000418946 035 $a(PQKBWorkID)10377561 035 $a(PQKB)10480036 035 $a(MiAaPQ)EBC3445101 035 $a(OCoLC)835456421 035 $a(MdBmJHUP)muse12108 035 $a(Au-PeEL)EBL3445101 035 $a(CaPaEBR)ebr10415790 035 $a(EXLCZ)992560000000050166 100 $a19960410d1996 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe great American blow-up$b[electronic resource] $epuffery in advertising and selling /$fIvan L. Preston 205 $aRev. ed. 210 $aMadison, Wis. $cUniversity of Wisconsin Press$dc1996 215 $a1 online resource (252 p.) 300 $aBibliographic Level Mode of Issuance: Monograph 311 $a0-299-15254-5 311 $a0-299-15250-2 320 $aIncludes bibliographical references (p. 197-227) and index. 327 $aIntro -- Contents -- Preface -- 1. I'm the Greatest, Yes Sirree, That's All You'll Ever Hear from Me! -- 2. Falsity without Deception: As Possible As the Law Says, but Not As Probable -- 3. Puffery: Used Because It Works, Legalized Because It Doesn't -- 4. The Roots of Sellerism -- 5. Warranty: How Much Promise Do You Find in a Promise? -- 6. Misrepresentation: How Much Lying Do You Find in a Falsehood? -- 7. Opinion and Value Statements and Puffery: Avoiding Fact and Keeping Sellerism Alive -- 8. The Federal Trade Commission: Accelerating the Consumerist Trend -- 9. Reasonable Consumers or Other Consumers? How the FTC Decides -- 10. The FTC and Puffery: Some Wins and Some Losses in the Fight for Consumerism -- 11. Additional Kinds of Puffery, Beginning with Obvious Falsity -- 12. Puffing with Social and Psychological Claims -- 13. Puffing with Literally Misdescriptive Names -- 14. Puffing with Mock-Ups -- 15. Puffery's Immunity Should Be Eliminated -- Notes -- Table of Cases -- Index. 606 $aAdvertising$zUnited States 606 $aSelling 606 $aAdvertising laws$zUnited States 615 0$aAdvertising 615 0$aSelling. 615 0$aAdvertising laws 676 $a659.1 700 $aPreston$b Ivan L.$f1931-$01684983 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910821887803321 996 $aThe great American blow-up$94056777 997 $aUNINA