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Record Nr. |
UNINA9910821887803321 |
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Autore |
Preston Ivan L. <1931-> |
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Titolo |
The great American blow-up [[electronic resource] ] : puffery in advertising and selling / / Ivan L. Preston |
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Pubbl/distr/stampa |
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Madison, Wis., : University of Wisconsin Press, c1996 |
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ISBN |
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1-282-78819-1 |
9786612788192 |
0-299-15253-7 |
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Edizione |
[Rev. ed.] |
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Descrizione fisica |
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1 online resource (252 p.) |
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Disciplina |
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Soggetti |
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Advertising - United States |
Selling |
Advertising laws - United States |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Bibliographic Level Mode of Issuance: Monograph |
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Nota di bibliografia |
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Includes bibliographical references (p. 197-227) and index. |
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Nota di contenuto |
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Intro -- Contents -- Preface -- 1. I'm the Greatest, Yes Sirree, That's All You'll Ever Hear from Me! -- 2. Falsity without Deception: As Possible As the Law Says, but Not As Probable -- 3. Puffery: Used Because It Works, Legalized Because It Doesn't -- 4. The Roots of Sellerism -- 5. Warranty: How Much Promise Do You Find in a Promise? -- 6. Misrepresentation: How Much Lying Do You Find in a Falsehood? -- 7. Opinion and Value Statements and Puffery: Avoiding Fact and Keeping Sellerism Alive -- 8. The Federal Trade Commission: Accelerating the Consumerist Trend -- 9. Reasonable Consumers or Other Consumers? How the FTC Decides -- 10. The FTC and Puffery: Some Wins and Some Losses in the Fight for Consumerism -- 11. Additional Kinds of Puffery, Beginning with Obvious Falsity -- 12. Puffing with Social and Psychological Claims -- 13. Puffing with Literally Misdescriptive Names -- 14. Puffing with Mock-Ups -- 15. Puffery's Immunity Should Be Eliminated -- Notes -- Table of Cases -- Index. |
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