02802nam 2200613 a 450 991082188780332120240418053931.01-282-78819-197866127881920-299-15253-7(CKB)2560000000050166(OCoLC)669499136(CaPaEBR)ebrary10415790(SSID)ssj0000418946(PQKBManifestationID)11313473(PQKBTitleCode)TC0000418946(PQKBWorkID)10377561(PQKB)10480036(MiAaPQ)EBC3445101(OCoLC)835456421(MdBmJHUP)muse12108(Au-PeEL)EBL3445101(CaPaEBR)ebr10415790(EXLCZ)99256000000005016619960410d1996 uy 0engurcn|||||||||txtccrThe great American blow-up[electronic resource] puffery in advertising and selling /Ivan L. PrestonRev. ed.Madison, Wis. University of Wisconsin Pressc19961 online resource (252 p.) Bibliographic Level Mode of Issuance: Monograph0-299-15254-5 0-299-15250-2 Includes bibliographical references (p. 197-227) and index.Intro -- Contents -- Preface -- 1. I'm the Greatest, Yes Sirree, That's All You'll Ever Hear from Me! -- 2. Falsity without Deception: As Possible As the Law Says, but Not As Probable -- 3. Puffery: Used Because It Works, Legalized Because It Doesn't -- 4. The Roots of Sellerism -- 5. Warranty: How Much Promise Do You Find in a Promise? -- 6. Misrepresentation: How Much Lying Do You Find in a Falsehood? -- 7. Opinion and Value Statements and Puffery: Avoiding Fact and Keeping Sellerism Alive -- 8. The Federal Trade Commission: Accelerating the Consumerist Trend -- 9. Reasonable Consumers or Other Consumers? How the FTC Decides -- 10. The FTC and Puffery: Some Wins and Some Losses in the Fight for Consumerism -- 11. Additional Kinds of Puffery, Beginning with Obvious Falsity -- 12. Puffing with Social and Psychological Claims -- 13. Puffing with Literally Misdescriptive Names -- 14. Puffing with Mock-Ups -- 15. Puffery's Immunity Should Be Eliminated -- Notes -- Table of Cases -- Index.AdvertisingUnited StatesSellingAdvertising lawsUnited StatesAdvertisingSelling.Advertising laws659.1Preston Ivan L.1931-1684983MiAaPQMiAaPQMiAaPQBOOK9910821887803321The great American blow-up4056777UNINA