The marketing plan [[electronic resource] ] : how to prepare and implement it / / William M. Luther
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| Autore: |
Luther William M
|
| Titolo: |
The marketing plan [[electronic resource] ] : how to prepare and implement it / / William M. Luther
|
| Pubblicazione: | New York : , : AMACOM, , 2011 |
| Edizione: | 4th ed. |
| Descrizione fisica: | 1 online resource (305 p.) |
| Disciplina: | 658.8/02 |
| 658.802 | |
| Soggetto topico: | Marketing |
| Business | |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Contents; Acknowledgments; Introduction; Chapter 1: The Planning Process; Chapter 2: Marketing Management; Chapter 3: Market Analysis; Chapter 4: Customer Analysis; Chapter 5: Brand Development; Chapter 6: The Product/Service Plan; Chapter 7: Calculating Your Marketing Communications Budget; Chapter 8: Competitive Analysis; Chapter 9: The Advertising Plan; Chapter 10: The Sales Promotion Plan; Chapter 11: The Public Relations Plan; Chapter 12: The Sales Plan: Pricing; Chapter 13: The Sales Plan: Future Sales; Chapter 14: The Customer Service Plan |
| Chapter 15: Maximizing High-Potential AccountsChapter 16: The Internet Plan; Chapter 17: The Research Plan; Chapter 18: Pulling the Plan Together; Appendix A: Marketing Plan Basics; Appendix B: Everything You Need to Know About Working with an Advertising Agency; Index | |
| Sommario/riassunto: | The easiest-and best-way you'll ever find to create a marketing plan. |
| Titolo autorizzato: | The marketing plan |
| ISBN: | 1-283-02346-6 |
| 9786613023469 | |
| 0-8144-1694-2 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910791860403321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |