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[null,"1.","Record Nr.",null,"UNINA9910791860403321"]
[null,null,"Autore",null,"Luther William M"]
[null,null,"Titolo",null,"The marketing plan [[electronic resource] ] : how to prepare and implement it / / William M. Luther"]
[null,null,"Pubbl/distr/stampa",null,"New York : , : AMACOM, , 2011"]
[null,null,"ISBN",null,"1-283-02346-6"]
[{"$nulls":4},"9786613023469"]
[{"$nulls":4},"0-8144-1694-2"]
[null,null,"Edizione",null,"[4th ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (305 p.)"]
[null,null,"Disciplina",null,"658.8/02"]
[{"$nulls":4},"658.802"]
[null,null,"Soggetti",null,"Marketing"]
[{"$nulls":4},"Business"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Contents; Acknowledgments; Introduction; Chapter 1: The Planning Process; Chapter 2: Marketing Management; Chapter 3: Market Analysis; Chapter 4: Customer Analysis; Chapter 5: Brand Development; Chapter 6: The Product/Service Plan; Chapter 7: Calculating Your Marketing Communications Budget; Chapter 8: Competitive Analysis; Chapter 9: The Advertising Plan; Chapter 10: The Sales Promotion Plan; Chapter 11: The Public Relations Plan; Chapter 12: The Sales Plan: Pricing; Chapter 13: The Sales Plan: Future Sales; Chapter 14: The Customer Service Plan"]
[{"$nulls":4},"Chapter 15: Maximizing High-Potential AccountsChapter 16: The Internet Plan; Chapter 17: The Research Plan; Chapter 18: Pulling the Plan Together; Appendix A: Marketing Plan Basics; Appendix B: Everything You Need to Know About Working with an Advertising Agency; Index"]
[null,null,null,"Sommario/riassunto","The easiest-and best-way you'll ever find to create a marketing plan."]