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1. |
Record Nr. |
UNINA9910797006703321 |
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Autore |
Vinson Henry W. <1960-> |
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Titolo |
Confessions of a D.C. madam : the politics of sex, lies and blackmail / / Henry W. Vinson ; with Nick Bryant |
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Pubbl/distr/stampa |
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Walterville, Oregon : , : Trine Day LLC, , [2014] |
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©2014 |
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ISBN |
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Descrizione fisica |
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1 online resource (292 p.) |
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Disciplina |
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Soggetti |
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Male prostitution - Washington (D.C.) |
Evidence fabrication - Washington (D.C.) |
Extortion - Washington (D.C.) |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di contenuto |
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Cover; Title Page; Table of Contents; Copyright page; Epigraph; Foreword; Déjà vu; Country Roads; Songs of Innocence; Coming of Age; Dreams; D.C.; Nightlife; Blackmail; The Prince of Darkness; In the Eye of a Hurricane; A Light in the Shadows; The Mighty Wurlizter; Sleepless Nights; Greta and L. Ron; The Big House; Back to the Big House; A Third Act; Songs of Experience; Index; Back Cover |
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Sommario/riassunto |
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A firsthand account of how public officials and other well-connected individuals have been compromised or blackmailed by their sexual improprieties, Confessions of a D.C. Madame relates the author's time running the largest gay escort service in Washington, DC, and his interactions with VIPs from government, business, and the media who solicited the escorts he employed. The book details the federal government's pernicious campaign waged against the author to ensure his silence and how he withstood relentless, fabricated attacks by the government, which included incarceration rooted in trumped |
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2. |
Record Nr. |
UNINA9910791860403321 |
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Autore |
Luther William M |
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Titolo |
The marketing plan [[electronic resource] ] : how to prepare and implement it / / William M. Luther |
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Pubbl/distr/stampa |
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New York : , : AMACOM, , 2011 |
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ISBN |
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1-283-02346-6 |
9786613023469 |
0-8144-1694-2 |
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Edizione |
[4th ed.] |
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Descrizione fisica |
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1 online resource (305 p.) |
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Disciplina |
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Soggetti |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Contents; Acknowledgments; Introduction; Chapter 1: The Planning Process; Chapter 2: Marketing Management; Chapter 3: Market Analysis; Chapter 4: Customer Analysis; Chapter 5: Brand Development; Chapter 6: The Product/Service Plan; Chapter 7: Calculating Your Marketing Communications Budget; Chapter 8: Competitive Analysis; Chapter 9: The Advertising Plan; Chapter 10: The Sales Promotion Plan; Chapter 11: The Public Relations Plan; Chapter 12: The Sales Plan: Pricing; Chapter 13: The Sales Plan: Future Sales; Chapter 14: The Customer Service Plan |
Chapter 15: Maximizing High-Potential AccountsChapter 16: The Internet Plan; Chapter 17: The Research Plan; Chapter 18: Pulling the Plan Together; Appendix A: Marketing Plan Basics; Appendix B: Everything You Need to Know About Working with an Advertising Agency; Index |
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Sommario/riassunto |
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The easiest-and best-way you'll ever find to create a marketing plan. |
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