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010   $a9786613023469
010   $a0-8144-1694-2
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100   $a20100917d2011      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 14$aThe marketing plan$b[electronic resource] $ehow to prepare and implement it /$fWilliam M. Luther
205   $a4th ed.
210  1$aNew York :$cAMACOM,$d2011.
215   $a1 online resource (305 p.)
300   $aDescription based upon print version of record.
311   $a0-8144-1693-4 
320   $aIncludes bibliographical references and index.
327   $aContents; Acknowledgments; Introduction; Chapter 1: The Planning Process; Chapter 2: Marketing Management; Chapter 3: Market Analysis; Chapter 4: Customer Analysis; Chapter 5: Brand Development; Chapter 6: The Product/Service Plan; Chapter 7: Calculating Your Marketing Communications Budget; Chapter 8: Competitive Analysis; Chapter 9: The Advertising Plan; Chapter 10: The Sales Promotion Plan; Chapter 11: The Public Relations Plan; Chapter 12: The Sales Plan: Pricing; Chapter 13: The Sales Plan: Future Sales; Chapter 14: The Customer Service Plan
327   $aChapter 15: Maximizing High-Potential AccountsChapter 16: The Internet Plan; Chapter 17: The Research Plan; Chapter 18: Pulling the Plan Together; Appendix A: Marketing Plan Basics; Appendix B: Everything You Need to Know About Working with an Advertising Agency; Index
330   $aThe easiest-and best-way you'll ever find to create a marketing plan.
606   $aMarketing
606   $aBusiness
615  0$aMarketing.
615  0$aBusiness.
676   $a658.8/02
676   $a658.802
700   $aLuther$b William M$01505119
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910791860403321
996   $aThe marketing plan$93734558
997   $aUNINA