Channel management and retail marketing [[electronic resource] /] / Meenal Dhotre
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| Autore: |
Dhotre Meenal
|
| Titolo: |
Channel management and retail marketing [[electronic resource] /] / Meenal Dhotre
|
| Pubblicazione: | Mumbai, : Himalaya Pub. House, 2010 |
| Edizione: | Rev. ed. |
| Descrizione fisica: | 1 online resource (208 p.) |
| Disciplina: | 658.8/4 |
| Soggetto topico: | Marketing channels - Management |
| Marketing - Management | |
| Retail trade - Management | |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references. |
| Nota di contenuto: | section 1. Physical distribution and channel management -- section 2. Retail marketing management. |
| Sommario/riassunto: | * Separate section dedicated to ?Physical Distribution and Channel Management? and Retail Marketing Management?. * Exhaustive glossary to help quick understanding of the important terms at a glance. * Emphasis on Indian example and reference for easier understanding and better conceptual clarity. * Extensive discussions on upcoming trends and contemporary concepts in retailing for example, on-store retailing formats such as Vending Machines, Online Retailing (etailing), etc. * Included additional reading, cases in some chapters as the additional information * Covers the syllabi of money Diplom |
| Titolo autorizzato: | Channel management and retail marketing |
| ISBN: | 1-282-81194-0 |
| 9786612811944 | |
| 1-4416-6227-8 | |
| 93-5043-248-X | |
| 600-00-2990-X | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910784923103321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |