02598nam 2200661 a 450 991078492310332120230725024608.01-282-81194-097866128119441-4416-6227-893-5043-248-X600-00-2990-X(CKB)2670000000035426(EBL)588067(OCoLC)700691266(SSID)ssj0000672718(PQKBManifestationID)11402315(PQKBTitleCode)TC0000672718(PQKBWorkID)10636356(PQKB)10136622(MiAaPQ)EBC3011431(MiAaPQ)EBC588067(MiAaPQ)EBC4953344(Au-PeEL)EBL3011431(CaPaEBR)ebr10416147(OCoLC)923634386(Au-PeEL)EBL588067(EXLCZ)99267000000003542620101001d2010 uy 0engur|n|---|||||txtccrChannel management and retail marketing[electronic resource] /Meenal DhotreRev. ed.Mumbai Himalaya Pub. House20101 online resource (208 p.)Description based upon print version of record.93-5024-325-3 Includes bibliographical references.section 1. Physical distribution and channel management -- section 2. Retail marketing management.* Separate section dedicated to ?Physical Distribution and Channel Management? and Retail Marketing Management?. * Exhaustive glossary to help quick understanding of the important terms at a glance. * Emphasis on Indian example and reference for easier understanding and better conceptual clarity. * Extensive discussions on upcoming trends and contemporary concepts in retailing for example, on-store retailing formats such as Vending Machines, Online Retailing (etailing), etc. * Included additional reading, cases in some chapters as the additional information * Covers the syllabi of money DiplomMarketing channelsManagementMarketingManagementRetail tradeManagementMarketing channelsManagement.MarketingManagement.Retail tradeManagement.658.8/4Dhotre Meenal1463300MiAaPQMiAaPQMiAaPQBOOK9910784923103321Channel management and retail marketing3672530UNINA