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Record Nr. |
UNINA9910784923103321 |
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Autore |
Dhotre Meenal |
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Titolo |
Channel management and retail marketing [[electronic resource] /] / Meenal Dhotre |
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Pubbl/distr/stampa |
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Mumbai, : Himalaya Pub. House, 2010 |
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ISBN |
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1-282-81194-0 |
9786612811944 |
1-4416-6227-8 |
93-5043-248-X |
600-00-2990-X |
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Edizione |
[Rev. ed.] |
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Descrizione fisica |
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1 online resource (208 p.) |
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Disciplina |
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Soggetti |
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Marketing channels - Management |
Marketing - Management |
Retail trade - Management |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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section 1. Physical distribution and channel management -- section 2. Retail marketing management. |
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Sommario/riassunto |
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* Separate section dedicated to ?Physical Distribution and Channel Management? and Retail Marketing Management?. * Exhaustive glossary to help quick understanding of the important terms at a glance. * Emphasis on Indian example and reference for easier understanding and better conceptual clarity. * Extensive discussions on upcoming trends and contemporary concepts in retailing for example, on-store retailing formats such as Vending Machines, Online Retailing (etailing), etc. * Included additional reading, cases in some chapters as the additional information * Covers the syllabi of money Diplom |
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