Smart or lucky? [[electronic resource] ] : how technology leaders turn chance into success / / Judith Hurwitz

• Autore: Hurwitz Judith
• Pubblicazione: San Francisco, : Jossey-Bass, 2011
• Edizione: 1st ed.
• Descrizione fisica: 1 online resource (241 p.)
• Disciplina: 658.4/01
• Soggetto topico: Entrepreneurship; Businesspeople; High technology industries; Technological innovations; Success in business; Sustainable development
• Soggetto genere / forma: Electronic books.
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical refrences and index.
• Nota di contenuto: SMART OR LUCKY? HOW TECHNOLOGY LEADERS TURN CHANCE INTO SUCCESS; CONTENTS; INTRODUCTION: SMART OR LUCKY?; 1 LIGHTNING DOESN'T STRIKE TWICE: What Happens When You're Lucky but Think You're Smart; 2 GAINING AND RETAINING CUSTOMERS: How to Get Customers to Adopt and Commit to Technology; 3 YOU'RE NOT DEAD YET: How Some Companies Come Back from Near Death Experiences; 4 THE GOOGLE SNEAK ATTACK: Supplanting the Market Leader; 5 HERO WORSHIP: Gaining Loyalty by Helping Your Customers Find Personal Success; 6 LESSONS FROM THE LEMMINGS ERA: How Out-of-Control Dot-Coms Fueled the Future ; 7 THE GOTCHA SYNDROME: Why Promising Technologies Fail8 STANDING ON THE SHOULDERS OF PIONEERS: How Lessons Learned from the Past Pave the Way for New Technology; 9 THE SILVER BULLET SYNDROME: Beware of Solutions That Appear Too Good to Be True; 10 SPLITTING UP IS HARD TO DO: When Walking Away from Legacy Products Makes Sense; CONCLUSION: TEN RULES FOR TURNING LUCK INTO SUSTAINABLE SUCCESS; NOTES; ACKNOWLEDGMENTS; ABOUT THE AUTHOR; INDEX
• Sommario/riassunto: Smart or Lucky? How Technology Leaders Turn Chance into Success About the Book: An insider's look at the combination of luck and smarts you need to succeed in today's changing tech world. To be successful in any highly competitive market, you have to be smart, but you also have to be lucky by being at the right place at the right time. The most successful technology entrepreneurs understand the value of the combination of luck and smarts and make it work for them. Those who fail are the ones who may be lucky but get complacent, believe they're the smartest players in the ma
• Titolo autorizzato: Smart or lucky
• ISBN: 1-118-03381-7; 1-283-09872-5; 9786613098726; 1-118-03378-7
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910456710803321
• Lo trovi qui: Univ. Federico II