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Record Nr. |
UNINA9910456710803321 |
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Autore |
Hurwitz Judith |
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Titolo |
Smart or lucky? [[electronic resource] ] : how technology leaders turn chance into success / / Judith Hurwitz |
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Pubbl/distr/stampa |
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San Francisco, : Jossey-Bass, 2011 |
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ISBN |
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1-118-03381-7 |
1-283-09872-5 |
9786613098726 |
1-118-03378-7 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (241 p.) |
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Disciplina |
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Soggetti |
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Entrepreneurship |
Businesspeople |
High technology industries |
Technological innovations |
Success in business |
Sustainable development |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical refrences and index. |
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Nota di contenuto |
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SMART OR LUCKY? HOW TECHNOLOGY LEADERS TURN CHANCE INTO SUCCESS; CONTENTS; INTRODUCTION: SMART OR LUCKY?; 1 LIGHTNING DOESN'T STRIKE TWICE: What Happens When You're Lucky but Think You're Smart; 2 GAINING AND RETAINING CUSTOMERS: How to Get Customers to Adopt and Commit to Technology; 3 YOU'RE NOT DEAD YET: How Some Companies Come Back from Near Death Experiences; 4 THE GOOGLE SNEAK ATTACK: Supplanting the Market Leader; 5 HERO WORSHIP: Gaining Loyalty by Helping Your Customers Find Personal Success; 6 LESSONS FROM THE LEMMINGS ERA: How Out-of-Control Dot-Coms Fueled the Future |
7 THE GOTCHA SYNDROME: Why Promising Technologies Fail8 STANDING ON THE SHOULDERS OF PIONEERS: How Lessons Learned from the Past Pave the Way for New Technology; 9 THE SILVER BULLET SYNDROME: Beware of Solutions That Appear Too Good to Be True; 10 |
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