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010   $a9786613098726
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100   $a20101221d2011      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aSmart or lucky?$b[electronic resource] $ehow technology leaders turn chance into success /$fJudith Hurwitz
205   $a1st ed.
210   $aSan Francisco $cJossey-Bass$d2011
215   $a1 online resource (241 p.)
300   $aDescription based upon print version of record.
311   $a0-470-89142-4 
320   $aIncludes bibliographical refrences and index.
327   $aSMART OR LUCKY? HOW TECHNOLOGY LEADERS TURN CHANCE INTO SUCCESS; CONTENTS; INTRODUCTION: SMART OR LUCKY?; 1 LIGHTNING DOESN'T STRIKE TWICE: What Happens When You're Lucky but Think You're Smart; 2 GAINING AND RETAINING CUSTOMERS: How to Get Customers to Adopt and Commit to Technology; 3 YOU'RE NOT DEAD YET: How Some Companies Come Back from Near Death Experiences; 4 THE GOOGLE SNEAK ATTACK: Supplanting the Market Leader; 5 HERO WORSHIP: Gaining Loyalty by Helping Your Customers Find Personal Success; 6 LESSONS FROM THE LEMMINGS ERA: How Out-of-Control Dot-Coms Fueled the Future
327   $a7 THE GOTCHA SYNDROME: Why Promising Technologies Fail8 STANDING ON THE SHOULDERS OF PIONEERS: How Lessons Learned from the Past Pave the Way for New Technology; 9 THE SILVER BULLET SYNDROME: Beware of Solutions That Appear Too Good to Be True; 10 SPLITTING UP IS HARD TO DO: When Walking Away from Legacy Products Makes Sense; CONCLUSION: TEN RULES FOR TURNING LUCK INTO SUSTAINABLE SUCCESS; NOTES; ACKNOWLEDGMENTS; ABOUT THE AUTHOR; INDEX
330   $aSmart or Lucky? How Technology Leaders Turn Chance into Success About the Book: An insider's look at the combination of luck and smarts you need to succeed in today's changing tech world. To be successful in any highly competitive market, you have to be smart, but you also have to be lucky by being at the right place at the right time. The most successful technology entrepreneurs understand the value of the combination of luck and smarts and make it work for them. Those who fail are the ones who may be lucky but get complacent, believe they're the smartest players in the ma
606   $aEntrepreneurship
606   $aBusinesspeople
606   $aHigh technology industries
606   $aTechnological innovations
606   $aSuccess in business
606   $aSustainable development
608   $aElectronic books.
615  0$aEntrepreneurship.
615  0$aBusinesspeople.
615  0$aHigh technology industries.
615  0$aTechnological innovations.
615  0$aSuccess in business.
615  0$aSustainable development.
676   $a658.4/01
700   $aHurwitz$b Judith$0789435
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910456710803321
996   $aSmart or lucky$92274468
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