Radio active [[electronic resource] ] : advertising and consumer activism, 1935-1947
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| Autore: |
Newman Kathy M
|
| Titolo: |
Radio active [[electronic resource] ] : advertising and consumer activism, 1935-1947
|
| Pubblicazione: | Berkeley, : University of California Press, 2004 |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (253 p.) |
| Disciplina: | 659.14/2/097309043 |
| Soggetto topico: | Boycotts - United States - History |
| Consumer behavior - United States - History | |
| Radio advertising-- United States-- History | |
| Advertising | |
| Commerce | |
| Business & Economics | |
| Note generali: | Description based upon print version of record. |
| Nota di contenuto: | Tables; Acknowledgments; introduction: The Dialectic between Advertising and Activism; part one: Cultural Critics in the Age of Radio; part two: Consumers on the March: CIO Boycotts, Active Listeners, and Consumer Time; Notes; Bibliography; Index |
| Sommario/riassunto: | Radio Active tells the story of how radio listeners at the American mid-century were active in their listening practices. While cultural historians have seen this period as one of failed reform--focusing on the failure of activists to win significant changes for commercial radio--Kathy M. |
| Titolo autorizzato: | Radio active |
| ISBN: | 0-520-93675-2 |
| 1-4175-2277-1 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910822261003321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |