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Record Nr. |
UNINA9910822261003321 |
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Autore |
Newman Kathy M (Kathy Michelle), <1966-> |
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Titolo |
Radio active : advertising and consumer activism, 1935-1947 / / Kathy M. Newman |
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Pubbl/distr/stampa |
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Berkeley, : University of California Press, 2004 |
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ISBN |
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0-520-93675-2 |
1-4175-2277-1 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (253 p.) |
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Disciplina |
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Soggetti |
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Radio advertising - United States - History |
Consumer behavior - United States - History |
Boycotts - United States - History |
Consumer protection - United States - History |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Introduction: the dialectic between advertising and activism -- Cultural critics in the age of radio -- The psychology of radio advertising: audience intellectuals and the resentment of radio commercials -- "Poisons, potions and profits": radio activists and the origins of the consumer movement -- Consumers on the march: CIO boycotts, active listeners, and consumer time -- The consumer revolt of "Mr. Average Man": the CIO boycott of Philco -- Radio and Boake Carter -- Washboard weepers: women writers, women listeners and the debate over soap operas -- "I won't buy you anything but love, baby": NBC, Donald Montgomery, and the post-war consumer revolt -- Conclusion: high-class hucksters: the rise and fall of a radio republic. |
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Sommario/riassunto |
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Radio Active tells the story of how radio listeners at the American mid-century were active in their listening practices. While cultural historians have seen this period as one of failed reform--focusing on the failure of activists to win significant changes for commercial radio--Kathy M. |
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