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Record Nr. |
UNINA9910822261003321 |
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Autore |
Newman Kathy M |
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Titolo |
Radio active [[electronic resource] ] : advertising and consumer activism, 1935-1947 |
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Pubbl/distr/stampa |
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Berkeley, : University of California Press, 2004 |
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ISBN |
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0-520-93675-2 |
1-4175-2277-1 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (253 p.) |
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Disciplina |
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Soggetti |
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Boycotts - United States - History |
Consumer behavior - United States - History |
Radio advertising-- United States-- History |
Advertising |
Commerce |
Business & Economics |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di contenuto |
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Tables; Acknowledgments; introduction: The Dialectic between Advertising and Activism; part one: Cultural Critics in the Age of Radio; part two: Consumers on the March: CIO Boycotts, Active Listeners, and Consumer Time; Notes; Bibliography; Index |
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Sommario/riassunto |
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Radio Active tells the story of how radio listeners at the American mid-century were active in their listening practices. While cultural historians have seen this period as one of failed reform--focusing on the failure of activists to win significant changes for commercial radio--Kathy M. |
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