LEADER 02786nam 2200577Ia 450 001 9910822261003321 005 20200520144314.0 010 $a0-520-93675-2 010 $a1-4175-2277-1 035 $a(CKB)111090529077462 035 $a(EBL)223372 035 $a(OCoLC)55847986 035 $a(SSID)ssj0000232231 035 $a(PQKBManifestationID)11173531 035 $a(PQKBTitleCode)TC0000232231 035 $a(PQKBWorkID)10214436 035 $a(PQKB)11565408 035 $a(MiAaPQ)EBC223372 035 $a(EXLCZ)99111090529077462 100 $a20030620d2004 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aRadio active $eadvertising and consumer activism, 1935-1947 /$fKathy M. Newman 205 $a1st ed. 210 $aBerkeley $cUniversity of California Press$d2004 215 $a1 online resource (253 p.) 300 $aDescription based upon print version of record. 311 $a0-520-22372-1 320 $aIncludes bibliographical references and index. 327 $aIntroduction: the dialectic between advertising and activism -- Cultural critics in the age of radio -- The psychology of radio advertising: audience intellectuals and the resentment of radio commercials -- "Poisons, potions and profits": radio activists and the origins of the consumer movement -- Consumers on the march: CIO boycotts, active listeners, and consumer time -- The consumer revolt of "Mr. Average Man": the CIO boycott of Philco -- Radio and Boake Carter -- Washboard weepers: women writers, women listeners and the debate over soap operas -- "I won't buy you anything but love, baby": NBC, Donald Montgomery, and the post-war consumer revolt -- Conclusion: high-class hucksters: the rise and fall of a radio republic. 330 $aRadio Active tells the story of how radio listeners at the American mid-century were active in their listening practices. While cultural historians have seen this period as one of failed reform--focusing on the failure of activists to win significant changes for commercial radio--Kathy M. 606 $aRadio advertising$zUnited States$xHistory 606 $aConsumer behavior$zUnited States$xHistory 606 $aBoycotts$zUnited States$xHistory 606 $aConsumer protection$zUnited States$xHistory 615 0$aRadio advertising$xHistory. 615 0$aConsumer behavior$xHistory. 615 0$aBoycotts$xHistory. 615 0$aConsumer protection$xHistory. 676 $a659.14/2/097309043 700 $aNewman$b Kathy M$g(Kathy Michelle),$f1966-$01758273 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910822261003321 996 $aRadio active$94196431 997 $aUNINA