02786nam 2200577Ia 450 991082226100332120200520144314.00-520-93675-21-4175-2277-1(CKB)111090529077462(EBL)223372(OCoLC)55847986(SSID)ssj0000232231(PQKBManifestationID)11173531(PQKBTitleCode)TC0000232231(PQKBWorkID)10214436(PQKB)11565408(MiAaPQ)EBC223372(EXLCZ)9911109052907746220030620d2004 uy 0engur|n|---|||||txtccrRadio active advertising and consumer activism, 1935-1947 /Kathy M. Newman1st ed.Berkeley University of California Press20041 online resource (253 p.)Description based upon print version of record.0-520-22372-1 Includes bibliographical references and index.Introduction: the dialectic between advertising and activism -- Cultural critics in the age of radio -- The psychology of radio advertising: audience intellectuals and the resentment of radio commercials -- "Poisons, potions and profits": radio activists and the origins of the consumer movement -- Consumers on the march: CIO boycotts, active listeners, and consumer time -- The consumer revolt of "Mr. Average Man": the CIO boycott of Philco -- Radio and Boake Carter -- Washboard weepers: women writers, women listeners and the debate over soap operas -- "I won't buy you anything but love, baby": NBC, Donald Montgomery, and the post-war consumer revolt -- Conclusion: high-class hucksters: the rise and fall of a radio republic.Radio Active tells the story of how radio listeners at the American mid-century were active in their listening practices. While cultural historians have seen this period as one of failed reform--focusing on the failure of activists to win significant changes for commercial radio--Kathy M.Radio advertisingUnited StatesHistoryConsumer behaviorUnited StatesHistoryBoycottsUnited StatesHistoryConsumer protectionUnited StatesHistoryRadio advertisingHistory.Consumer behaviorHistory.BoycottsHistory.Consumer protectionHistory.659.14/2/097309043Newman Kathy M(Kathy Michelle),1966-1758273MiAaPQMiAaPQMiAaPQBOOK9910822261003321Radio active4196431UNINA