Value-driven channel strategy : extending the lean approach / / R. Eric Reidenbach, Reginald W. Goeke
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| Autore: |
Reidenbach R. Eric
|
| Titolo: |
Value-driven channel strategy : extending the lean approach / / R. Eric Reidenbach, Reginald W. Goeke
|
| Pubblicazione: | Milwaukee, Wisconsin : , : ASQ Quality Press, , 2005 |
| ©2006 | |
| Descrizione fisica: | 1 online resource (187 p.) |
| Disciplina: | 658.4/012 |
| Soggetto topico: | Strategic planning |
| Value | |
| Persona (resp. second.): | GoekeReginald W. |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Expanding lean thinking -- The value advantage -- Six propositions of channel value that drive lean distribution -- How do markets define value? -- Linking value drivers to value delivery systems -- Value stream analysis : a process overview -- Becoming lean -- Vsa in action -- Managing channel loyalty : a necessary condition for lean initiatives -- Implementing lean thinking within the channel environment -- Appendix a understanding the value model -- Appendix b the competitive value matrix -- Appendix c acquisition and retention tools -- Appendix d how do you capture customer value definitions?. |
| Titolo autorizzato: | Value-driven channel strategy |
| ISBN: | 0-87389-435-9 |
| 600-00-4790-8 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910779876003321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |