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Record Nr. |
UNINA9910779876003321 |
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Autore |
Reidenbach R. Eric |
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Titolo |
Value-driven channel strategy : extending the lean approach / / R. Eric Reidenbach, Reginald W. Goeke |
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Pubbl/distr/stampa |
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Milwaukee, Wisconsin : , : ASQ Quality Press, , 2005 |
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©2006 |
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ISBN |
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0-87389-435-9 |
600-00-4790-8 |
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Descrizione fisica |
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1 online resource (187 p.) |
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Disciplina |
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Soggetti |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Expanding lean thinking -- The value advantage -- Six propositions of channel value that drive lean distribution -- How do markets define value? -- Linking value drivers to value delivery systems -- Value stream analysis : a process overview -- Becoming lean -- Vsa in action -- Managing channel loyalty : a necessary condition for lean initiatives -- Implementing lean thinking within the channel environment -- Appendix a understanding the value model -- Appendix b the competitive value matrix -- Appendix c acquisition and retention tools -- Appendix d how do you capture customer value definitions?. |
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