Strategic pricing [[electronic resource] /] / guest editors: Hooman Estelami and Sarah Maxwell

• Pubblicazione: Bradford, England, : Emerald Group Publishing, c2006
• Descrizione fisica: 1 online resource (60 p.)
• Soggetto topico: Pricing; Marketing - Decision making
• Soggetto genere / forma: Electronic books.
• Altri autori: EstelamiHooman MaxwellSarah
• Note generali: Description based upon print version of record.
• Nota di contenuto: Cover; Contents; Introduction; Leveraging profitability in low-margin markets; Dimensions of price differential policies and seller trustworthiness: a social justice perspective; Price endings: magic and math; The role of perceived risk in pricing strategy for industrial products: a point-of-view perspective; Price-end biases in financial products; Explanatory factors regarding manufacturer brand price consistency
• Sommario/riassunto: For the special annual issue on pricing, the articles demonstrate the goals of the journal: to publish both theoretic and practical articles on pricing from international scholars. The first article examines the little-researched profit concerns of managers in low margin markets.
• Titolo autorizzato: Strategic pricing
• ISBN: 1-280-73759-X; 9786610737598; 1-84663-183-1
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910450727503321
• Lo trovi qui: Univ. Federico II