|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910450727503321 |
|
|
Titolo |
Strategic pricing [[electronic resource] /] / guest editors: Hooman Estelami and Sarah Maxwell |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Bradford, England, : Emerald Group Publishing, c2006 |
|
|
|
|
|
|
|
ISBN |
|
1-280-73759-X |
9786610737598 |
1-84663-183-1 |
|
|
|
|
|
|
|
|
Descrizione fisica |
|
1 online resource (60 p.) |
|
|
|
|
|
|
Collana |
|
Journal of Product & Brand Management ; ; 15, no. 6 |
|
|
|
|
|
|
Altri autori (Persone) |
|
EstelamiHooman |
MaxwellSarah |
|
|
|
|
|
|
|
|
Soggetti |
|
Pricing |
Marketing - Decision making |
Electronic books. |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
Description based upon print version of record. |
|
|
|
|
|
|
Nota di contenuto |
|
Cover; Contents; Introduction; Leveraging profitability in low-margin markets; Dimensions of price differential policies and seller trustworthiness: a social justice perspective; Price endings: magic and math; The role of perceived risk in pricing strategy for industrial products: a point-of-view perspective; Price-end biases in financial products; Explanatory factors regarding manufacturer brand price consistency; |
|
|
|
|
|
|
|
|
Sommario/riassunto |
|
For the special annual issue on pricing, the articles demonstrate the goals of the journal: to publish both theoretic and practical articles on pricing from international scholars. The first article examines the little-researched profit concerns of managers in low margin markets. |
|
|
|
|
|
|
|