LEADER 02424nam  2200601Ia 450 
001 9910450727503321
005 20200520144314.0
010   $a1-280-73759-X
010   $a9786610737598
010   $a1-84663-183-1
024 3 $z9781846631825
035   $a(CKB)1000000000337376
035   $a(EBL)285539
035   $a(OCoLC)94774171
035   $a(SSID)ssj0000482064
035   $a(PQKBManifestationID)11295256
035   $a(PQKBTitleCode)TC0000482064
035   $a(PQKBWorkID)10484592
035   $a(PQKB)10743294
035   $a(MiAaPQ)EBC285539
035   $a(Au-PeEL)EBL285539
035   $a(CaPaEBR)ebr10156478
035   $a(CaONFJC)MIL73759
035   $a(OCoLC)182530072
035   $a(EXLCZ)991000000000337376
100   $a20000815d2006      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 00$aStrategic pricing$b[electronic resource] /$fguest editors: Hooman Estelami and Sarah Maxwell
210   $aBradford, England $cEmerald Group Publishing$dc2006
215   $a1 online resource (60 p.)
225 0 $aJournal of Product & Brand Management ;$v15, no. 6
300   $aDescription based upon print version of record.
311   $a1-84663-182-3 
327   $aCover; Contents; Introduction; Leveraging profitability in low-margin markets; Dimensions of price differential policies and seller trustworthiness: a social justice perspective; Price endings: magic and math; The role of perceived risk in pricing strategy for industrial products: a point-of-view perspective; Price-end biases in financial products; Explanatory factors regarding manufacturer brand price consistency; 
330   $aFor the special annual issue on pricing, the articles demonstrate the goals of the journal: to publish both theoretic and practical articles on pricing from international scholars. The first article examines the little-researched profit concerns of managers in low margin markets.
606   $aPricing
606   $aMarketing$xDecision making
608   $aElectronic books.
615  0$aPricing.
615  0$aMarketing$xDecision making.
701   $aEstelami$b Hooman$0476790
701   $aMaxwell$b Sarah$0879146
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910450727503321
996   $aStrategic pricing$91963247
997   $aUNINA