02424nam 2200601Ia 450 991045072750332120200520144314.01-280-73759-X97866107375981-84663-183-19781846631825(CKB)1000000000337376(EBL)285539(OCoLC)94774171(SSID)ssj0000482064(PQKBManifestationID)11295256(PQKBTitleCode)TC0000482064(PQKBWorkID)10484592(PQKB)10743294(MiAaPQ)EBC285539(Au-PeEL)EBL285539(CaPaEBR)ebr10156478(CaONFJC)MIL73759(OCoLC)182530072(EXLCZ)99100000000033737620000815d2006 uy 0engur|n|---|||||txtccrStrategic pricing[electronic resource] /guest editors: Hooman Estelami and Sarah MaxwellBradford, England Emerald Group Publishingc20061 online resource (60 p.)Journal of Product & Brand Management ;15, no. 6Description based upon print version of record.1-84663-182-3 Cover; Contents; Introduction; Leveraging profitability in low-margin markets; Dimensions of price differential policies and seller trustworthiness: a social justice perspective; Price endings: magic and math; The role of perceived risk in pricing strategy for industrial products: a point-of-view perspective; Price-end biases in financial products; Explanatory factors regarding manufacturer brand price consistency; For the special annual issue on pricing, the articles demonstrate the goals of the journal: to publish both theoretic and practical articles on pricing from international scholars. The first article examines the little-researched profit concerns of managers in low margin markets.PricingMarketingDecision makingElectronic books.Pricing.MarketingDecision making.Estelami Hooman476790Maxwell Sarah879146MiAaPQMiAaPQMiAaPQBOOK9910450727503321Strategic pricing1963247UNINA