Global marketing management [[electronic resource] ] : (under value-based integrated customerised approach) / / S.A. Sherlekar, Virendra Sharad Sherlekar
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| Autore: |
Sherlekar S. A
|
| Titolo: |
Global marketing management [[electronic resource] ] : (under value-based integrated customerised approach) / / S.A. Sherlekar, Virendra Sharad Sherlekar
|
| Pubblicazione: | Mumbai [India], : Himalaya Pub. House, 2010 |
| Edizione: | Rev. ed. |
| Descrizione fisica: | 1 online resource (589 p.) |
| Disciplina: | 658.8 |
| Soggetto topico: | Export marketing - Management |
| International business enterprises - Management | |
| Altri autori: |
SherlekarVirendra Sharad
|
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references (p. [572]) and index. |
| Nota di contenuto: | COVER; CONTENTS; OVERVIEW OF MARKETING; MARKETING MANAGEMENT; INDIAN WISDOM FOR MARKETING MANAGEMENT; GLOBALISATION/NEW PEOPLE MANAGEMENT; CUSTOMER-FOCUSED MANAGEMENT/PRICE STRATEGY - STRATEGIC 'P' OF MARKETING; INDIA THE BEST EMERGING MARKET IN THE WORLD; MARKETING ENVIRONMENT; CUSTOMER DEMAND AND MARKET SEGMENTATION; BUYER BEHAVIOUR; DEMAND/SALES FORECASTING; MARKETING INFORMATION/RESEARCH; MARKETING RESEARCH PROCESS; MARKETING PLANNING/STRATEGY; SOCIAL/ECOLOGICAL ASPECTS OF MARKETING; CONSUMERISM/CONSUMER PROTECTION/BUSINESS RESPONSE; PRODUCT PLAN(CORNERSTONE OF MARKETING) |
| PRODUCT RELATED STRATEGIESPRICE (UNIQUE ELEMENT OF MARKETING MIX); PROMOTION (lNFORMATIVE/PERSUASIVE COMMUNICATION; PERSONAL SELLING (IN A CUSTOMER-FOCUSED MARKET); SALES MANAGEMENT (DYNAMIC POWER OF MARKETER; ADVERTISING (VALUE-BASED MASS COMMUNICATION); DISTRIBUTION STRATEGIES (PART - I); DISTRIBUTION STRATEGIES (PART-II); PHYSICAL DISTRIBUTION (THE OTHER HALF FOR MARKETING); GLOBAL MARKETING(PART -I); GLOBAL MARKETING(PART - II); EXPORT MANAGEMENT; THE BUSINESS MARKET; MARKETING OF SERVICES; BIBLIOGRAPHY; INDEX | |
| Titolo autorizzato: | Global marketing management |
| ISBN: | 1-282-81241-6 |
| 9786612812415 | |
| 1-4416-7475-6 | |
| 93-5043-210-2 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910809709303321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |