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Record Nr. |
UNINA9910809709303321 |
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Autore |
Sherlekar S. A |
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Titolo |
Global marketing management [[electronic resource] ] : (under value-based integrated customerised approach) / / S.A. Sherlekar, Virendra Sharad Sherlekar |
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Pubbl/distr/stampa |
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Mumbai [India], : Himalaya Pub. House, 2010 |
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ISBN |
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1-282-81241-6 |
9786612812415 |
1-4416-7475-6 |
93-5043-210-2 |
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Edizione |
[Rev. ed.] |
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Descrizione fisica |
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1 online resource (589 p.) |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Export marketing - Management |
International business enterprises - Management |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. [572]) and index. |
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Nota di contenuto |
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COVER; CONTENTS; OVERVIEW OF MARKETING; MARKETING MANAGEMENT; INDIAN WISDOM FOR MARKETING MANAGEMENT; GLOBALISATION/NEW PEOPLE MANAGEMENT; CUSTOMER-FOCUSED MANAGEMENT/PRICE STRATEGY - STRATEGIC 'P' OF MARKETING; INDIA THE BEST EMERGING MARKET IN THE WORLD; MARKETING ENVIRONMENT; CUSTOMER DEMAND AND MARKET SEGMENTATION; BUYER BEHAVIOUR; DEMAND/SALES FORECASTING; MARKETING INFORMATION/RESEARCH; MARKETING RESEARCH PROCESS; MARKETING PLANNING/STRATEGY; SOCIAL/ECOLOGICAL ASPECTS OF MARKETING; CONSUMERISM/CONSUMER PROTECTION/BUSINESS RESPONSE; PRODUCT PLAN(CORNERSTONE OF MARKETING) |
PRODUCT RELATED STRATEGIESPRICE (UNIQUE ELEMENT OF MARKETING MIX); PROMOTION (lNFORMATIVE/PERSUASIVE COMMUNICATION; PERSONAL SELLING (IN A CUSTOMER-FOCUSED MARKET); SALES MANAGEMENT (DYNAMIC POWER OF MARKETER; ADVERTISING (VALUE-BASED MASS COMMUNICATION); DISTRIBUTION STRATEGIES (PART - I); DISTRIBUTION STRATEGIES (PART-II); PHYSICAL DISTRIBUTION (THE OTHER HALF FOR MARKETING); GLOBAL MARKETING(PART -I); GLOBAL |
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