03005nam 2200613 a 450 991080970930332120230725030520.01-282-81241-697866128124151-4416-7475-693-5043-210-2(CKB)2670000000068188(EBL)588027(OCoLC)700691208(SSID)ssj0000673505(PQKBManifestationID)11476983(PQKBTitleCode)TC0000673505(PQKBWorkID)10643286(PQKB)11789571(Au-PeEL)EBL3011428(CaPaEBR)ebr10416140(OCoLC)923634372(Au-PeEL)EBL588027(MiAaPQ)EBC3011428(EXLCZ)99267000000006818820101001d2010 uy 0engur|n|---|||||txtccrGlobal marketing management[electronic resource] (under value-based integrated customerised approach) /S.A. Sherlekar, Virendra Sharad SherlekarRev. ed.Mumbai [India] Himalaya Pub. House20101 online resource (589 p.)Description based upon print version of record.93-5024-373-3 Includes bibliographical references (p. [572]) and index.COVER; CONTENTS; OVERVIEW OF MARKETING; MARKETING MANAGEMENT; INDIAN WISDOM FOR MARKETING MANAGEMENT; GLOBALISATION/NEW PEOPLE MANAGEMENT; CUSTOMER-FOCUSED MANAGEMENT/PRICE STRATEGY - STRATEGIC 'P' OF MARKETING; INDIA THE BEST EMERGING MARKET IN THE WORLD; MARKETING ENVIRONMENT; CUSTOMER DEMAND AND MARKET SEGMENTATION; BUYER BEHAVIOUR; DEMAND/SALES FORECASTING; MARKETING INFORMATION/RESEARCH; MARKETING RESEARCH PROCESS; MARKETING PLANNING/STRATEGY; SOCIAL/ECOLOGICAL ASPECTS OF MARKETING; CONSUMERISM/CONSUMER PROTECTION/BUSINESS RESPONSE; PRODUCT PLAN(CORNERSTONE OF MARKETING)PRODUCT RELATED STRATEGIESPRICE (UNIQUE ELEMENT OF MARKETING MIX); PROMOTION (lNFORMATIVE/PERSUASIVE COMMUNICATION; PERSONAL SELLING (IN A CUSTOMER-FOCUSED MARKET); SALES MANAGEMENT (DYNAMIC POWER OF MARKETER; ADVERTISING (VALUE-BASED MASS COMMUNICATION); DISTRIBUTION STRATEGIES (PART - I); DISTRIBUTION STRATEGIES (PART-II); PHYSICAL DISTRIBUTION (THE OTHER HALF FOR MARKETING); GLOBAL MARKETING(PART -I); GLOBAL MARKETING(PART - II); EXPORT MANAGEMENT; THE BUSINESS MARKET; MARKETING OF SERVICES; BIBLIOGRAPHY; INDEXExport marketingManagementInternational business enterprisesManagementExport marketingManagement.International business enterprisesManagement.658.8Sherlekar S. A1658093Sherlekar Virendra Sharad1709722MiAaPQMiAaPQMiAaPQBOOK9910809709303321Global marketing management4099709UNINA