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100   $a20101001d2010      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
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183   $acr
200 10$aGlobal marketing management$b[electronic resource] $e(under value-based integrated customerised approach) /$fS.A. Sherlekar, Virendra Sharad Sherlekar
205   $aRev. ed.
210   $aMumbai [India] $cHimalaya Pub. House$d2010
215   $a1 online resource (589 p.)
300   $aDescription based upon print version of record.
311   $a93-5024-373-3 
320   $aIncludes bibliographical references (p. [572]) and index.
327   $aCOVER; CONTENTS; OVERVIEW OF MARKETING; MARKETING MANAGEMENT; INDIAN WISDOM FOR MARKETING MANAGEMENT; GLOBALISATION/NEW PEOPLE MANAGEMENT; CUSTOMER-FOCUSED MANAGEMENT/PRICE STRATEGY - STRATEGIC 'P' OF MARKETING; INDIA THE BEST EMERGING MARKET IN THE WORLD; MARKETING ENVIRONMENT; CUSTOMER DEMAND AND MARKET SEGMENTATION; BUYER BEHAVIOUR; DEMAND/SALES FORECASTING; MARKETING INFORMATION/RESEARCH; MARKETING RESEARCH PROCESS; MARKETING PLANNING/STRATEGY; SOCIAL/ECOLOGICAL ASPECTS OF MARKETING; CONSUMERISM/CONSUMER PROTECTION/BUSINESS RESPONSE; PRODUCT PLAN(CORNERSTONE OF MARKETING)
327   $aPRODUCT RELATED STRATEGIESPRICE (UNIQUE ELEMENT OF MARKETING MIX); PROMOTION (lNFORMATIVE/PERSUASIVE COMMUNICATION; PERSONAL SELLING (IN A CUSTOMER-FOCUSED MARKET); SALES MANAGEMENT (DYNAMIC POWER OF MARKETER; ADVERTISING (VALUE-BASED MASS COMMUNICATION); DISTRIBUTION STRATEGIES (PART - I); DISTRIBUTION STRATEGIES (PART-II); PHYSICAL DISTRIBUTION (THE OTHER HALF FOR MARKETING); GLOBAL MARKETING(PART -I); GLOBAL MARKETING(PART - II); EXPORT MANAGEMENT; THE BUSINESS MARKET; MARKETING OF SERVICES; BIBLIOGRAPHY; INDEX
606   $aExport marketing$xManagement
606   $aInternational business enterprises$xManagement
615  0$aExport marketing$xManagement.
615  0$aInternational business enterprises$xManagement.
676   $a658.8
700   $aSherlekar$b S. A$01658093
701   $aSherlekar$b Virendra Sharad$01709722
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906   $aBOOK
912   $a9910809709303321
996   $aGlobal marketing management$94099709
997   $aUNINA