The new advertising : branding, content, and consumer relationships in the data-driven social media era / / Ruth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala
(Visualizza in formato marc)
(Visualizza in BIBFRAME)
| Titolo: |
The new advertising : branding, content, and consumer relationships in the data-driven social media era / / Ruth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala
|
| Pubblicazione: | Santa Barbara, California ; ; Denver, Colorado : , : Praeger, , 2016 |
| ©2016 | |
| Descrizione fisica: | 1 online resource (845 pages) |
| Disciplina: | 659.1 |
| Soggetto topico: | Advertising |
| Internet advertising | |
| Internet marketing | |
| Social media | |
| Persona (resp. second.): | BrownRuth E. |
| JonesValerie K. | |
| WangMing | |
| SchultzDon E. | |
| TobaccowalaRishad | |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Volume 1. Traditional Advertising Transformed -- Volume 2. New Media, New Uses, New Metrics. |
| Titolo autorizzato: | The new advertising |
| ISBN: | 979-82-16-12241-8 |
| 1-4408-3343-5 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910809699203321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |