LEADER 01698nam  2200517   450 
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010   $a979-82-16-12241-8
010   $a1-4408-3343-5
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035   $a(MiAaPQ)EBC4694052
035   $a(EXLCZ)993710000000866284
100   $a20161006h20162016  uy             0
101 0 $aeng
135   $aurcnu||||||||
181   $2rdacontent
182   $2rdamedia
183   $2rdacarrier
200 04$aThe new advertising $ebranding, content, and consumer relationships in the data-driven social media era /$fRuth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala
210  1$aSanta Barbara, California ;$aDenver, Colorado :$cPraeger,$d2016.
210  4$dİ2016
215   $a1 online resource (845 pages)
311   $a1-4408-3342-7 
320   $aIncludes bibliographical references and index.
327   $aVolume 1. Traditional Advertising Transformed -- Volume 2. New Media, New Uses, New Metrics.
606   $aAdvertising
606   $aInternet advertising
606   $aInternet marketing
606   $aSocial media
615  0$aAdvertising.
615  0$aInternet advertising.
615  0$aInternet marketing.
615  0$aSocial media.
676   $a659.1
702   $aBrown$b Ruth E.
702   $aJones$b Valerie K.
702   $aWang$b Ming
702   $aSchultz$b Don E.
702   $aTobaccowala$b Rishad
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910809699203321
996   $aThe new advertising$94097933
997   $aUNINA