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Record Nr. |
UNINA9910809699203321 |
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Titolo |
The new advertising : branding, content, and consumer relationships in the data-driven social media era / / Ruth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala |
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Pubbl/distr/stampa |
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Santa Barbara, California ; ; Denver, Colorado : , : Praeger, , 2016 |
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©2016 |
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ISBN |
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979-82-16-12241-8 |
1-4408-3343-5 |
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Descrizione fisica |
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1 online resource (845 pages) |
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Disciplina |
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Soggetti |
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Advertising |
Internet advertising |
Internet marketing |
Social media |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Volume 1. Traditional Advertising Transformed -- Volume 2. New Media, New Uses, New Metrics. |
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