Creating the customer-driven library [[electronic resource] ] : building on the bookstore model / / Jeannette Woodward

• Autore: Woodward Jeannette A
• Pubblicazione: Chicago, : American Library Association, 2005
• Descrizione fisica: 1 online resource (258 p.)
• Disciplina: 021.7
• Soggetto topico: Public services (Libraries); Libraries - Space utilization - Social aspects; Libraries - Marketing; Libraries - Public relations
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Contents; Introduction; Chapter 1 - Why Bookstores Are So Appealing; Chapter 2 - Comparing Libraries and Bookstores; Chapter 3 - Focusing on the Bottom Line; Chapter 4 - Valuing Customer Service; Chapter 5 - Identifying Customer Needs; Chapter 6 - When the System Crashes; Chapter 7 - One Library, One Goal; Chapter 8 - What's All This about Ambience?; Chapter 9 - The Art of Display; Chapter 10 - Finding Their Way; Chapter 11 - Marketing Our Wares; Chapter 12 - Creating Promotional Materials; Chapter 13 - Serving the Library's E-patrons; Chapter 14 - Generating Publicity for the Library ; Chapter 15 - Food and Drink in the LibraryChapter 16 - Finding the Time and the Money; Conclusion; Index
• Sommario/riassunto: Aiming to help libraries market their services using low-cost or no-cost techniques, Woodward shares practical lessons for any library's revitalization inspired by the success of mega bookstores. Bookstores focus on the customer, and libraries need to take a page from their book.
• Titolo autorizzato: Creating the customer-driven library
• ISBN: 0-8389-9895-X; 0-8389-9809-7
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910784208603321
• Lo trovi qui: Univ. Federico II