02954nam 2200649 a 450 991078420860332120230207225554.00-8389-9895-X0-8389-9809-7(CKB)1000000000345658(EBL)252263(OCoLC)70067701(SSID)ssj0000131965(PQKBManifestationID)11134988(PQKBTitleCode)TC0000131965(PQKBWorkID)10027556(PQKB)10095315(MiAaPQ)EBC3001608(MiAaPQ)EBC252263(Au-PeEL)EBL3001608(CaPaEBR)ebr10194650(OCoLC)923563728(Au-PeEL)EBL252263(OCoLC)935229109(EXLCZ)99100000000034565820040809d2005 uy 0engur|n|---|||||txtccrCreating the customer-driven library[electronic resource] building on the bookstore model /Jeannette WoodwardChicago American Library Association20051 online resource (258 p.)Description based upon print version of record.0-8389-0888-8 Includes bibliographical references and index.Contents; Introduction; Chapter 1 - Why Bookstores Are So Appealing; Chapter 2 - Comparing Libraries and Bookstores; Chapter 3 - Focusing on the Bottom Line; Chapter 4 - Valuing Customer Service; Chapter 5 - Identifying Customer Needs; Chapter 6 - When the System Crashes; Chapter 7 - One Library, One Goal; Chapter 8 - What's All This about Ambience?; Chapter 9 - The Art of Display; Chapter 10 - Finding Their Way; Chapter 11 - Marketing Our Wares; Chapter 12 - Creating Promotional Materials; Chapter 13 - Serving the Library's E-patrons; Chapter 14 - Generating Publicity for the LibraryChapter 15 - Food and Drink in the LibraryChapter 16 - Finding the Time and the Money; Conclusion; Index; Aiming to help libraries market their services using low-cost or no-cost techniques, Woodward shares practical lessons for any library's revitalization inspired by the success of mega bookstores. Bookstores focus on the customer, and libraries need to take a page from their book.Public services (Libraries)LibrariesSpace utilizationSocial aspectsLibrariesMarketingLibrariesPublic relationsPublic services (Libraries)LibrariesSpace utilizationSocial aspects.LibrariesMarketing.LibrariesPublic relations.021.7Woodward Jeannette A1471011MiAaPQMiAaPQMiAaPQBOOK9910784208603321Creating the customer-driven library3733067UNINA